Parenting and Baby company based in England

Logo application

 

Buggy hangtag, Art direction for icon system

 

 

 

Art direction for product specific illustrations (illustration: Sarah Knotz)

 

Team Maclaren Dinghy and Kit (sponsored competitive women's sailing team)

Lookbook, printed in 4 languages, distributed internationally

 

 

Selections from brand review

Lowercase vs uppercase (with initial type selections)

Defining brand

Analysis of old identity

The path of a brand message

Old vs New