User Experience design for the 55+ market
Users want things simple but companies tend towards complex, a perennial battle in UX
Brand Strategy – Digital – Messaging – UX / IA
AARP’s new UX/IA targeting the 55+ age bracket tidily won the war in favor of keeping it simple.
What comes next? Testing and persona development to define quantifiable usability traits to direct a digital experience.
Navigation design to simplify user experience online for AARP Member Advantages.