FATBACK Corvus Launch
Launched in Las Vegas at Interbike 2013
2013 is the year of the fat tire bike – numerous companies, including big boys like Specialized and Trek, introduced fat tire bikes – Alaska-based Fatback had a clear need for a launch package that would get noticed
Advertising – Brand Strategy – Copywriting – Creative Direction – Digital – Identity – Messaging – Naming – Product Launch
Corvus is your go-anywhere bike and it has the looks and street cred to match – Corvus was named one of the five best bikes of Interbike 2013 by Outside Magazine.
Corvus messaging cuts to the core of the Fatback brand – that Fatback riders seek out gnarly terrain year-round in any weather – driving home the point that this bike can handle whatever Mother Nature throws at it.