FATBACK

Ecommerce Comes in Big for a Fat Tire Bike Brand

Style meets function – and profits – in this responsive ecommerce system

Advertising – Brand Strategy – Content Strategy – Creative Direction – Digital – Messaging – Print – UX / IA

After a rebrand in 2012, Fatback was ready to take the next step in ramping up its brand with a messaging campaign, catalog, and ecommerce website.

The clean, functional interface, related product suggestions, and integrated checkout provide a seamless user experience for shoppers.

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