Motocross, Mens, Juniors oh my
A new material palette positions Fox to tackle the retail market with confidence and style
Brand Strategy – Creative Direction – Print
Retail environments at distributor locations – think big box stores and local sports shops – easily become inundated with off-the-shelf fixtures that clutter a brand experience. Fox was suffering from this exact problem.
A new palette featuring MX, Mens, and Juniors materials touch each brand category, while unique finishes like frosted acrylic and metal screens add voice and texture.
Style boards position the voice, attitude, and approach of each division.