Fox Head

Motocross, Mens, Juniors oh my

A new material palette positions Fox to tackle the retail market with confidence and style

Brand Strategy – Creative Direction – Print

Retail environments at distributor locations – think big box stores and local sports shops – easily become inundated with off-the-shelf fixtures that clutter a brand experience. Fox was suffering from this exact problem.

A new palette featuring MX, Mens, and Juniors materials touch each brand category, while unique finishes like frosted acrylic and metal screens add voice and texture.

Brandon_Kauffman-Humid-Fox_Head-material_paletteBrandon_Kauffman-Humid-Fox_Head-sellsheet

Style boards position the voice, attitude, and approach of each division.

Brandon_Kauffman-Humid-Fox_Head-MXBrandon_Kauffman-Humid-Fox_Head-MensBrandon_Kauffman-Humid-Fox_Head-JuniorsBrandon_Kauffman-Humid-Shift_RacingBrandon_Kauffman-Humid-Shift-material_palette