KMC Chain

Yup, a leading supplier of bike chains didn't have a CMS

An international company receives an open-source CMS with plenty of room to grow

Advertising – Creative Direction – Digital – Messaging – Photography – UX / IA

KMC Chain had an old .ASP site with a muddled IA that wasn’t doing the brand any favors and a separate ecommerce site with a completely different UI – a user experience nightmare to say the least.

The new website features a column-view drop-down menu that serves as a NORAD-style command hub for users. Product feature icons serve as the main content on product pages.