Maclaren

Boutique British baby stroller brand

A rags to riches story for a baby buggy from North Hamptonshire

Advertising – Brand Strategy – Creative Direction – Digital – Environmental – Iconography – Identity – Messaging – Motion – Packaging – Photography – Print – Product Launch – UX / IA

A ground-up brand strategy rooted the new logo in the iconic heritage of the company while staying fresh in an ever-changing line of buggies and fashion partnerships. This rebrand combined with product extensions and business upgrades brought this once-bankrupt company back to premier status.

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