MDB

A parent company takes care of its baby companies, no pun intended

A coherent brand strategy successfully jumpstarts the MDB family of companies by aligning the visions of each brand to move forward with clear purpose and direction.

Brand Strategy – Digital – Environmental – Iconography – Identity – Messaging

Each letter of the MDB name stands for one of the company’s namesake brands – Million Dollar Baby, DaVinci, and Babyletto – but the name also recalls MDB’s infancy as a small crib manufacturer Million Dollar Baby.

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