Pfizer Drive for Five Billion
An internal employee loyalty program to boost sales
User experience, content strategy, and information architecture set the stage for positive results
Brand Strategy – Content Strategy – UX / IA
The Pfizer sales team can help save even more lives by increasing awareness of the brand’s leading Prevenar 13 pneumococcal drug.
The employee incentive program integrates team leaders and associates from around the world to share tactics, approaches, and cases studies with the end goal of selling an additional billion dollars worth of vaccines in a 12-month period.