Pfizer Drive for Five Billion

An internal employee loyalty program to boost sales

User experience, content strategy, and information architecture set the stage for positive results

Brand Strategy – Content Strategy – UX / IA

The Pfizer sales team can help save even more lives by increasing awareness of the brand’s leading Prevenar 13 pneumococcal drug.

The employee incentive program integrates team leaders and associates from around the world to  share tactics, approaches, and cases studies with the end goal of selling an additional billion dollars worth of vaccines in a 12-month period.