Ronson by Karim Rashid
Wanted: company with clean product packaging to stand out in smokeshops, Apply Within
All of the players involved – the brand, the product designer, and the smokeshops – got on board with the creative concept to revamp the cluttered retail space with new packaging
Digital – Packaging – Print – Product Launch
Ronson partners with Karim Rashid to produce a range of custom lighters as part of a public relations campaign – the results are nothing short of out of the box.